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IVY PLUS EUROPEAN LEADERS The Forum of Leading Alumni in Europe
IVY  PLUS EUROPEAN  LEADERSThe Forum of Leading Alumni in Europe 

The Future of Entertainment & Media  TV Drama Series & Video Games



Ivy Plus European Leaders
 in partnership with Berkeley Club of France, IMD Alumni
and HEC Club Media & Entertainment
is delighted to invite you to its

cutting-edge forum

The Future of Entertainment and Media Industry
 TV Series & Video Games


Monday December 4, 2017 – 7:00 p.m.

With high profile experts
 Serge Tisseron, Founder Institute for the Study of Human-Robot Relations – Director Research Paris 7;
 Isabelle Veyrat-Masson, Director CNRS Communication and Politics Lab at Dauphine/PSL;   Robert Piret, Professor of Media Economics and Entrepreneurship in Movie & TV Industry - ESCP; Olivier Mauco, Game designer & consultant, Founder start-up – Specialist Video Game Industry - Sciences Po; And a special testimony by scriptwriter and creator of 16 French series Sylvain Saada

        How will the Business of Entertainment evolve? Digital Technology has transformed contents, expectations, habits, platforms... What are the impacts of AI on this industry? Why the phenomenal success of drama series and video games?

 Realist or futuristic, TV series and video games are mirrors of our time.  They often find their inspiration

in history, socio-political issues, neurosciences or human psychology, but they are forward looking

and thought provoking.  What do they say about us?  What can they teach us?



Serge Tisseron
Serge Tisseron is a renowned psychoanalyst and psychiatrist.  He is Director of Research at University Paris 7 and a member of the Academy of Technologies. Founder of the Institute of the Study of Human-Robot Relations, he is the author of more than 170 articles and 14 books on cinema, television, robots, video games, psychology, sociology… translated in 11 languages.  Dr Tisseron isalso a producer at France-Culture. He will be signing his works:  Qui a peur des jeux video? (Albin Michel) Le Jour où mon Robot m’aimera (Albin Michel)



 Robert Piret

Robert Piret is Professor of Media Economics, Entrepreneurship, International Management at ESCP.  He has served as Managing Director at Newbury, Piret & Co, an investment bank specialized in tech industries, where he helped launch numerous start-ups. Active in the entertainment world for more than 20 years, he has directed and produced for television, theatre and movie industry. Dr Piret holds a BA from Brown Univ, an MBA from MIT and an a PhD from UCLA.

Isabelle Veyrat-Masson
IIsabelle Veyrat Masson is Director of Research at the CNRS.  She heads the CNRS Communication and Politics Laboratory at Dauphine/PSL and teaches Communication and Information Sciences at Science-Po and at Paris IV University.  A well-known historian and media specialist, Dr Veyrat-Masson is the author of numerous works on media, television, politics, history, the history of Internet… She is often solicited to speak on subjects ranging from the elections to how history is portrayed on TV.


Olivier Mauco
Olivier Mauco holds a doctorate in game studies and political science.  He is a consultant and game designer for communication and education. He teaches game studies and design at ICAN and ESGI, and lectures on ‘The Video Game Industry – Cultures, Actors, Transformations’ at Sciences Po.  Dr Mauco is the co-founder of the start-up The Good Drive, and the author of the books Jeux Video, Hors de Contrôle ?   Gta IV l’envers du rêve américain ; Jeux vidéo et critique sociale.

Sylvain Saada
Sylvain Saada has been in the movie and television industry for 30 years.  He has authored and created16 TV drama series for television.  He is the scriptwriter of the award-winning French Series ‘Les Hommes de l’Ombre’.


Introductory Remarks

  Laurence Malençon, Director of Innovation Hopscotch, Creator Media Les Tendances de l’Entertainment



 Maria Adle, Founder and President Ivy Plus European Leaders



The talks will be followed by Q & A - A Book Signing Session

And a Cocktail Reception with champagne


We thank EBS-Paris (European Business School) to welcome this forum on their campus!

Nota Bene: Presentations will be in French and English
Venue: EBS-Campus Eiffel – 10 rue Sextius Michel, Paris 15  (Metro Bir Hakeim or Duplex)
Date & Time: Monday December 4, 2017 – 7:30 pm (Welcome at 7:00 pm)
Price: Members IPEL and Partner Alumni Clubs :  29€  - Young alumni (under 27) 20€ - Guests: 35€ (prices till Nov 30)

Registration Link:


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